Hillman Real Estate Group’s Seller Marketing Plan of Action
We take a different approach to real estate. We believe that real estate is about building lasting relationships. We think outside the box.
Tailored Service. Exceptional Results.
Our Coming Soon Formula
- Perform a thorough Competitive Market Analysis to create a strategic pricing plan
- Placement of Coming Soon sign to alert neighbors and drive-by traffic
- Photo of the front of your home and any area amenities are taken to begin Coming Soon
- Your home is placed on MLS, our website and blog, Facebook, LinkedIn, Instagram, Google, Zillow, and our exclusive Coming Soon Triangle website
- Staging is recommended as needed to create a welcoming environment for buyers
- Home is measured by a professional appraiser and a detailed floor plan created
- Photos are taken by a trained architectural photographer in the Triangle area
- A professional flyer is designed and delivered to your home for potential buyers
- Coming Soon email is sent to over 4,000 Real Estate Brokers around the Triangle area
- Facebook ads are targeted to qualified buyers who are searching for your home
- Email is sent for review of your MLS listing, detailed blog post and visual tour
- A photo tour is created and added to MLS, Zillow, Trulia, Realtor.com, our website, etc.
- Your home is shared with several real estate Facebook groups for maximum exposure
- Hashtag marketing plan is also developed
- And this is just the tip of the iceberg!
“SHARING IS CARING”
We embrace this concept and we ask that you help us out by sharing our professionally designed posts to your personal page too! The more interaction with potential buyers, the better we can do!
We Don’t Stop Once Your Home is on the Market
- Continuous Facebook advertising before and after going live
- Open house held to drive more traffic to your home
- Visual tour traffic report sent to you weekly
- Showing feedback set to you via the Showing Time app
- Proactive response and contact as needed to agent feedback
- Monitor sales activity in and around your home on a daily basis
- Continuous follow-up with the internet leads and phone calls
Triangle Coming Soon Homes
- Exclusive pre-sale marketing program
- 500 visits per day
- Powerful exposure with a national audience
HREG Website
- Average 3,300 visits per month
- Simple and clean feel
- Easily access inventory
- Works the same across all devices
Email Campaigns
- Seen by over 4,000 local agents
- Agents rave about our emails
- 30%+ click-through rate (as compared to 1%)
- Photo centric
- Highlight details
Social Media
- Average ad reach of 8,000+
- Boosted page posts
- Posted in local Facebook groups
- Posted on LinkedIn, Instagram, Twitter, etc.
- Separate open house events and advertising
TourFactory/Visual Tour
- 600+ views per home
- Open house advertising
- Beautiful full-screen image showcase
- Location mapping
- Clean, modern approach
Other Benefits
- We use a top Triangle architectural photographer
- Professional measurements
- Print advertising
- Known in the community for our community outreach programs