How do you choose an agent?
Your listing agent is not here to be your best friend. They are there to maximize your equity in your home. You need to find someone that has targeted knowledge, looks at the data, and actually interprets it – not just, “hey – let me put something out there and see if it works“. Find someone that uses more than a sign and the MLS to sell your home. A few other things to look for include the network the agent has amassed, experience (Why pay the same for someone that has sold six homes versus 900+ homes?), support staff, accessibility, the type of vendors they work with, and their track record. Learn about Hillman Real Estate Group’s Seller Marketing Plan of Action.
What are the next steps in selling my home?
The next step is meeting in person so we can tour your home, make an initial assessment, and share with you our marketing plan. Learn about Hillman Real Estate Group’s Seller Marketing Plan of Action.
What type of things are potential buyers looking for in a home?
This all depends on the area, but we like to make sure things are as clean and neat as possible. We also try to make the home depersonalized so a potential buyer can see themselves living there. We suggest budgeting around $250 to $500 to purchase decor-type items that appeal to the masses. Our team will come up with a full plan that focuses on the highest return for the lowest dollars invested.
How do you come up with a price?
Some of how we come up with the price is based on gut instinct, however, we weigh location, condition, square footage, subdivision, and try to come up with comparable homes to show market value. At a minimum, we like to use three homes but ideally, we try to find five homes that compare to yours. This works fine in a regular subdivision but gets more challenging when we are dealing with unique properties or older homes with varying levels of updates. This is one of the biggest things we spend time on as historically pricing correctly from the beginning keeps days on the market lower and less negotiation is typically needed.
How is my home shown?
We have a centralized appointment center that sets appointments for agents in our area. Buyers will only access your home with a licensed agent. There are many different options when showing your home and we will discuss these while going thru the process. For our sellers without pets, courtesy notification is most commonly used. Everything is packaged in an app that we have you download which notifies you of showings in real time along with feedback.
Speaking of feedback…
We diligently try to seek this out, but there are some agents that just don’t give feedback. We get feedback about 60-70% of the time. An agent is requested up to four times, once every twenty-four hours, and we also call. Regardless, you will get the feedback as soon as we do!